Gencom serves guests, investors and lenders in all aspects of the hospitality business. This comprehensive approach to hospitality-related investments includes:
Gencom serves as General Partner and a principal equity investor in all of its transactions. We require our local partner to have significant "at-risk" capital. We maintain a high level of control with a wealth of Equity Investment Positions, thereby creating significant alignment between our interests and those of our financial partners. We provide them with a variety of investment platforms (e.g. preferred vs. common, minority vs. majority, pooled investment among multiple properties) to suit their yield and risk preferences.
Gencom's strategic vision, creative approaches and entrepreneurial spirit have consistently produced excellent results. The company has invested in more than 100 hotel transactions over the past 17 years, averaging in excess of two times return of capital on each project.